9/5/2014 UA Sociology Brown Bag Speaker: Nicole Esparza (USC)

Friday, September 5, 2014
12-1:15p

Social Sciences, Room 415

​ Mobilizing Cuisine

 

Nicole Esparza
Assistant Professor
Sol Price School of Public Policy, USC

In this project, I am working with UCLA sociologists Ed Walker and Gabriel Rossman to study the political mobilization of gourmet food trucks. Our first paper examines the creation of trade associations in this emerging industry. We argue that trade associations are a crucial type of nonprofit association that supports innovative types of entrepreneurial action, or what might be conceptualized as social movements in the marketplace. Studying this nascent industry offers insights into trade associations by highlighting how associations help emerging grassroots industries, which are social movement-like in nature, to develop a more stable presence, a collective identity, and a self-governance system.

Click here for PDF poster.

Click here for a complete Fall 2014 Brownbag schedule.

Published Date: 

08/27/2014 - 15:01