In a recent NBC news online story UA Sociology Professor Jennifer Earl was quoted on the effectiveness of online activism:
Jennifer Earl author of the book "Digitally Enabled Social Change," suggests the speedy reaction to national demonstrations sparked online should not be surprising.
"It is spreading as quickly as an online protest can spread, but is bringing about repercussions," Earl said.
As for those who criticize online action, "there is this nostalgia for traditional forms of activism that make us want to believe that those forms have always been and will always be successful," Earl explains. "But it's not always true."
Earl adds, "Sometimes offline activism works, sometimes it doesn't."
And so far, that seems to be true for online activism, too, she adds.
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